XOXO FASHION | ART sHOW

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In an open-air, 10,000 sqft. NYC warehouse inspired venue with rooftop terrace, we took you to the funeral you never thought you would be going to. 

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 The XOXO Art & Fashion Show by Hollywood Hamilton Clothing and Tampa artist, Jason Skeldon, was held in Ybor City, FL, and hosted by District Magazine of Tampa. The 'HH' models hit the turf runway, which was covered in rose petals, and paid homage to a black and white zig-zag casket (which was painted in similar style to the main pattern in this season's collection).  The casket sat at the end of the runway next to a matching shovel sitting in a mound of dirt creating the image that it was about to be lowered into the ground during a funeral. Models laid roses on the hand painted casket, created by brand owner, George 'Hollywood' Hamilton, and showed off the seasons newest pieces. The casket and roses symbolized the deeper meaning behind our brand's movement.  As we produce limited-edition, small batch collections, when collections are sold out, they are 'dead and gone' but from that comes new life, new styles, and newly inspired collections. The symbolism of death tied deeper into the streetwear movement as all the songs featured during the show were created by rappers who have passed away over the recent years who all had their own unique interpretations of fashion. 

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(Mac Miller, XXXtentacion, Lil Peep)